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Protecting families for over 125 years, Fidelity Life offers fast, affordable life insurance plans to help protect what matters. Get covered today – get a quote and buy online or by phone.

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What is life insurance?

Life insurance is a contract between you and your life insurance company for a certain amount of coverage.

If you die while your policy is active, your loved ones get a payout for that coverage amount. This money isn’t just for paying off immediate debts or covering funeral costs; it can ensure that your long-term financial responsibilities and goals can be met even when you’re not around. A life insurance policy may be used to pay bills, replace your income, cover your mortgage, and generally save for the future. It’s a safety net for your loved ones and peace of mind for you.

In some cases, your life insurance may also build cash value over time, which can provide extra financial support during your lifetime.

Common life insurance policy terms

Cash Value: This is the savings component present in permanent life insurance policies.
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Beneficiaries

These are the designated recipients of the death benefit. It’s crucial to keep this information up to date and to consider secondary beneficiaries should the primary beneficiary die before you.

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Face Value

The face value of the policy is the amount that will be paid out upon the policyholder’s death, not accounting for any loans or withdrawals from any cash value.

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Premiums

Premiums refer to the regular payments required to keep the policy active. Failure to pay premiums on time or within a specific grace period can lead to policy cancellation. While term life policies usually offer fixed premiums for the length of the term, permanent policies might have variable premiums.

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Riders

These are optional add-ons that can provide additional benefits or coverage at an extra cost. Examples include accelerated death benefit riders, long-term care riders, or waiver of premium riders for disability.

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Whole life insurance:

Whole life insurance is a long-term commitment that provides lifelong coverage and builds cash value over time. It’s an agreement between you and your insurance provider, in which you pay fixed premiums in exchange for a predetermined death benefit. Upon your death, your beneficiaries will receive a tax-free lump sum amount, ensuring their financial well-being.

The cash value component is an added advantage. It acts as a savings component that grows tax-deferred, allowing you to borrow against it for various life events such as purchasing a home, funding education, or even retirement. Given its lifelong nature and cash value accumulation, whole life insurance tends to be more expensive than other types of insurance.

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Universal life insurance:

Universal life insurance offers flexibility in both premium payments and death benefits while also building cash value. Similar to whole life insurance, it provides lifelong coverage but allows for adjustments to your premium and benefit amount as your financial needs change, so long as you pay the required premium amounts.

The cash value in a universal life policy grows at a specific interest rate. You may have the option to use this cash value to pay premiums, thereby reducing out-of-pocket costs. However, note that dipping into your cash value may reduce the overall death benefit. This type of policy is ideal for those who anticipate changing financial needs and wish for flexibility in their coverage.

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Variable universal life insurance:

Variable universal life insurance combines the flexible premium and benefit structure of universal life insurance with investment options. Here, the cash value is invested in a selection of stock, bond, or mutual fund sub-accounts, allowing you to potentially earn a higher return.

Given that your cash value is tied to market performance, this policy carries investment risks. If the investments perform poorly, you may have to pay higher premiums to maintain the same level of death benefit. This type of policy is suited for those who are financially savvy and are comfortable taking on market risks to potentially maximize cash value.

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Term life insurance:

Term life insurance is the most straightforward and often the most affordable type of life insurance policy. It provides coverage for a specific term, usually ranging from 10 to 30 years. If you die within the term, your beneficiaries receive the predetermined death benefit. There is no cash value component in this policy.

Premiums are generally lower, making it a cost-effective way to secure significant financial protection. However, once the term ends, you’ll either need to renew the policy, often at a higher rate, or convert it to a permanent policy. This policy is best for those who require substantial coverage for a specific period, like the duration of a mortgage or while raising children.

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Group life insurance:

Group life insurance is typically offered as a part of an employee benefits package. Coverage is usually based on a multiple of your salary and is often available without the need for a medical examination. Premiums are either covered by the employer, shared between the employer and employee, or solely paid by the employee.
The main drawback is that coverage may be limited compared to individual policies and often terminates when you leave the job. However, some policies allow for conversion to an individual plan. This type of insurance is beneficial for those without individual life insurance coverage, as it provides a baseline level of protection.
As life changes, your life insurance needs will change, too. Fidelity Life is committed to helping families like yours get the financial protection they need, every step of the way. That’s why we offer a variety of plans to meet the needs of individuals, families, and older adults.

Group life insurance:

There are a range of affordable Fidelity Life products to choose from based on your situation and financial responsibilities.

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Your life insurance questions answered

How much life insurance do I need?

Ideally, you should buy enough life insurance to cover the expenses you have right now, like your bills and mortgage. You’ll also want to cover financial goals, like college expenses or an inheritance for your children. Think about all these needs, then factor in assets like your investments and savings – the difference is your coverage amount.

There is a common misconception that life insurance is primarily targeted at older individuals. The reality is that younger people often stand to benefit more due to lower premiums. Locking in a lower rate at a younger age can lead to significant long-term cost savings. Many life insurance policies may also offer the option to convert term life into a permanent policy, providing a way to adapt your coverage as your needs change over time.
According to a recent study, people think life insurance costs three times more than it actually does on average. In reality, a healthy 30-year-old male can buy a plan for less than the cost of a large pizza (or maybe sushi, if you’re thinking healthy).
No matter where you are in life, protecting your family financially matters. Life insurance is designed to help you honor your most important commitments. There are a variety of different types of life insurance to choose from, each with different advantages and use cases.

Certain types of life insurance plans require a medical exam. Since companies are insuring your life, your health is a big factor in which plans you qualify for, and how much they will cost. At Fidelity Life, we offer many ways to get covered without needing to wait for a medical exam. It’s part of our commitment to making life insurance simpler.

Medical exams are free to you, can be completed at your home or workplace, and take about 30 minutes. When you take a medical exam with Fidelity Life, the examiner will measure your height and weight, pulse, and blood pressure. We then use that information to verify your health and determine the final price for your policy. You can learn more about taking a medical exam here.

Fidelity Life offers a number of plans that provide immediate coverage, with no need to wait for a medical exam. We were the first life insurance company to use predictive analytics to replace the need for a medical exam. With our RAPIDecision® Life term life insurance, you can buy coverage that starts the same day and delay or even skip the medical exam, in some cases.

Many of our other policies, including RAPIDecision® Senior Life Term, RAPIDecision® Senior Whole Life, and RAPIDecision® Final Expense, rely on a health questionnaire instead of a medical exam. If you don’t want to take an exam, these options can still help you get the coverage you need.

While it traditionally took up to eight weeks to complete the application process and have coverage take effect, you don’t have to wait to protect your family anymore. Online buying and new underwriting methods are making it faster and simpler to get covered.

With many of Fidelity Life’s plans, you can get coverage the same day you apply. If you buy life insurance online with Fidelity Life, your policy is effective as soon as you complete the online application and pay – and the process only takes about 10 minutes. You can also buy life insurance by phone, with coverage starting immediately in many cases.

One note: With some policies, you may have partial coverage for an initial period of time, with full coverage kicking in later. Check with one of our agents about the specifics for your policy.

Yes, it’s possible to get covered, even if you have a medical condition or history of health issues. Fidelity Life offers a wide range of plans, including no medical exam options. When you apply, we’ll ask you about your health history, such as any current conditions you may have, the medications you take, and treatments you’ve undergone. This information will help determine the best plan for you.

If your condition is mild and you’re in good health otherwise, you may still be a good fit for term life, and you can even still get competitive rates. Otherwise, some options that may work better include:

Simplified issue: Simplified issue insurance is a life insurance policy you can be approved for with minimal health questions. This type of insurance is typically geared toward people who need to obtain life insurance right away or those who don’t want to take a medical exam.
Guaranteed issue: Guaranteed issue insurance is a life insurance policy with no health qualifications. This type of insurance is typically geared toward older people who may have health conditions that prevent them from qualifying for other types of life insurance.

Both life insurance and accidental death benefit plans are designed to provide financial protection, with some important differences. Accidental death benefit plans provide a payout if you die because of a covered accident or injury, while life insurance pays out for any covered cause of death.

Life insurance offers more complete protection, but accidental death benefit plans can be a good choice in some cases. There’s no medical exam needed with accidental death, and you’re guaranteed to be approved if you meet the age requirements.

Accidental death might be right for you if:

You have health issues and are concerned about qualifying for a term or permanent life insurance policy. If you’re between the ages of 20 and 59, you’re guaranteed to qualify for Fidelity Life’s accidental death benefit coverage.
You need coverage fast – since there’s no medical exam required, you can get approved for coverage as soon as you apply.
You want to supplement your existing life insurance coverage.
FLA offers accidental death benefit coverage of up to $300,000 to meet our customers’ needs. Explore accidental death benefit plans here.

Life insurance riders are optional conditions you can add to your insurance policy to expand its benefits. Fidelity Life offers several riders you can add to a policy, some at no additional cost:

  • Accidental death benefit rider
  • Child insurance policy rider
  • Inflation rider
  • Accelerated benefit rider
  • Return of premium rider

Talk to an agent about whether a rider makes sense for you.

We’re here to help. You can find answers to many questions in our support center, including FAQs regarding policy changes, billing and death claims. If you need to talk to someone, you can give us a call at 800.369.3990 from 8 a.m. to 5 p.m. Central.

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Term Life Insurance Calculator

Curious about the amount of life insurance that would give you the financial security you need? A few pieces of information can help you determine what coverage might work best.
Just answer 10 or so questions about your debt, savings, expenses, etc. and we’ll show a personalized estimate for a payout amount for your consideration. Try our term life insurance calculator, then get a quote for whatever amount you decide is best for you and your family.

Fidelity Life Association Named One of America’s Best Insurance Companies for 2026

Fidelity Life Association is proud to announce its inclusion in Forbes’ America’s Best Insurance Companies 2026 ranking. This prestigious recognition, made in collaboration with Statista, the leading statistics portal and industry ranking provider, was revealed on September 24, 2024, and can be accessed on Forbes.com. The America’s Best Insurance Companies 2025 ranking is based on an independent survey of over 18,000 U.S. citizens. Participants evaluated insurance providers they had interacted with in the past three years across six key dimensions: Advice, Customer Service, Price/Performance, Transparency, Digital Services, and Damage/Benefit Service. Survey respondents rated their companies on satisfaction, loyalty, and overall recommendation. These ratings were converted into scores, which were aggregated to determine rankings across five insurance types including Permanent Life and Term Life. Fidelity Life Association is honored to be recognized among the best in the industry as part of this esteemed list. Statista’s comprehensive research and analysis reflect its commitment to providing reliable data and insights across various sectors, making this recognition even more significant. We are proud to be recognized for the third year in a row and remain committed to delivering innovative products that enable everyday Americans to access life insurance coverage quickly, easily, and affordably.